Products are not just ideas as most people assume. Products are a series of decisions. From concept to launch a product is shaped, defined and ultimately built through countless decisions. This is why it's critical to have the right decision makers building your products.
A product team needs to be exactly that. A team that can think together and share a vision for where the products are going. Features that span multiple products can surprise and delight users. They are essential when differentiating at a portfolio level. Facilitating that feature development requires a mature, connected and strong product team.